site Order

The customer wrote:.

good day. You must create a penny auction ( portal). The essence of the project - online store - the auction. Analogues: www. gagen. ru, http://bimbaso. eu.

Please prepare and submit a proposal.

It would seem that everything is clear, clear and understandable. Similar sites are listed. I get such a letter would answer without hesitation - yes, you can make online auction similar to www. gagen. ru, the cost of $ 1,500, the term of a week, here are my similar projects: 12stl. com. ua, e-priz. ru. Everything is clear, we can only finalize the functionality and price, to get an advance and get to work.

But the web-design studio Genre is not so simple. We read her response:.

Thank you for your interesting query. We have analyzed the parameters of similar projects, auctions, and reached the following conclusions:.

* The client base.



In our region, such attendance ( both 2000), is unattainable in principle. Therefore, the advertising campaign should cover several regions. To organize a large-scale advertising campaign on non-target audience ( without reference to specific topics ) are too expensive and inefficient fun. Even on common phrases 'online auction' in Russia 21 fee advertised resource. So that your ads need to be worked in the top three ( in extreme cases - in the top five ) advertising budgets. However, now the largest real attention riveted to the resources:.

http://skandina. ru.

http://ebayru. ru.

http://www. happystep. ru.

http://www. smartsell. ru.

If you look closely - the same personnel and goods. Counters broken. Number of visitors in all domains equally, artificially inflated and exaggerated. In other words, the illusion of size and crowds of customers. The effect of the project ( if it ever is?) Is only a game of robots, and copying fees on real people.

For the attention you have to butt heads with the Moscow and Moscow companies advertising budgets. If you do not plan on cheating, and attracting and servicing a large client base guided by 100 thousand. rubles advertising costs per month for each region.

If on-site customer was me, then I would have questions. Apparently, the web-studio genre a lot of free time, if it can be totally free market analysis ordered the product and provide the customer with a report.

Although we note the customer does not ask about it. Maybe before you go to the studio, he conducted a study of the market, defined budget, competitors, decided what competitive advantages will have his project? .

And judging by the report, the correct approach for the owner of an internet auction really is where to turn. After all the competitors are kept afloat only thanks to an expensive paid advertising, and their projects are based on deception and swindling customers. And if you make an honest online auction, users, even if they are ' not compatible ' with the theory of probability, gladly pass on him?.

Incidentally, many people are playing in the Sports Lottery, Keno and other lottery, and no reason this does not bother. But the lottery is much more dangerous game than any auction, I'm not talking about games such as roulette or blackjack. And what, do not want to play them?.

But Web Studio Genre better customer knows the market, customers, their preferences, but learned about the phenomenon as an internet auction on himself. Has been written a lot, mostly about what the customer is not in the know. Meanwhile, on the merits has not said a word. Maybe then we will finally see the price and terms of creating an internet auction? .

* Technical background.

For a project to develop online auction is clearly a strong need your own dedicated server. Round the clock moderator. The regime of constant restarting CRON. Very large constant traffic. Potentially need a huge performance. Hosting companies such projects on standard service contracts will not be. Require personal guarantees and a contract with financial penalties for crack or crash the server ( guaranteed to be trying to break ). In fact, we need your staff personnel and equipment. In view of the criticality of the resource transfer to the outsourcing of excluded.

Yes, what they cheat, online auction does require a dedicated server, and the more powerful the better, because it goes on sale in real time. But is this a problem? .

I was always alarmed terms such as ' very high traffic ' or ' huge performance '. This is how much? . Among other things, to use CRON to implement the online auction did not need. What 's the problem, I did not understand.

* Related Services.

In order to make money / replenish account with the SMS needs of the contract and settlement services operational (as opposed to the regime 'here comes the end of the month, calculate and transfer the money as you come from customers '). Contact your local specialized company that supports all the operators. Rate Commission and the threshold. There will be a lot of organizational problems. Electronic payment from individuals all the organizations is not easy. I would be very surprised if you find at least one bank near Moscow and St. Petersburg, which you agree to maintain and promptly provide the official statement (for the tax, etc. ) On the account that can be completed through WebMoney, etc.

Connection of electronic payment systems, of course, absolutely essential to the success of a project such as online auction. However, it is quite easy and convenient, and easily integrated into the accounting system of payments, is included as standard auction.

We do not just hooked on various projects such as electronic payment systems such as Interkassa, Robokassy, LiqPay, Telegate and SMS billing a1agregator, Coin ( to receive payments via SMS ) and WebSMS ( to send SMS from the site). Of course, you need to know how to do it, and join in these systems, but the fundamental problems in electronic payments is not.

RESULTS: We believe that given the complexity, originality and scope of your project is extremely risky and uncertain. In our subjective opinion, it can be effective only when the scale (or even continuous ), cheating the customer base. Therefore, in this project, we are unable to assist you.

Here, at last! . But the answer is, if the customer has become a Web studio co-founder of his or sponsor, or log in proportion. But in fact, all of the risks of the project takes on the customer. He just wrote: how much will it cost to make online auction. He did not ask any of the possible effectiveness of the project, or about visitors, nor about what should be the advertising budget.

As a result, he got the answers to these questions, but not on its own.

Frankly, being the owner of the web and doing studio creating websites, in this case, I'm on the customer side. Why not just write: Sorry, we do not know how to do this project and can not take your order. Why was this necessary market analysis, competitors, resources system ( this despite the fact that the decision is not present, and no one knows exactly what resources are needed ).

To raise the prestige of his studio? .

Nobody can do everything at a high level, and recognize that it is we do not know, is not to acknowledge one's lack of professionalism. Someone has some good solutions, some others. But the customer something to do with it? .
Competent receiving order Web- studio.

Well, since I have written so much text on how NOT to take orders, it would be logical to write about how it should be done properly.

We proceed from the fact that the orders we need, and constantly and over time. What interests the customer first? .

a. Can be made to order.
2. How much will it cost.
3. How long will the order.

These questions should be answered in the first place. In this case, it would sound like this: yes, you can do online auction similar to www. gagen. ru, the cost of $ 1,500, the term of Week.

Just one suggestion, and the customer has already received all the information he. Now he probably wants to get more information to decide who is to place an order (sorry, I did not have a single web-studio in the world). The best option here - just show up already implemented similar projects.

If the studio already has experience in building similar projects, the success rate is increased many times. Especially when it comes to such complex projects such as online auctions. This means that someone has already identified and eliminated many errors and bugs, the system is debugged and tested in the work, and to run it will take much less time to develop from scratch.

If the experiences and examples of work there, do not worry. All at one time is the first time. In this case, I prefer to speak directly to the customer - that is, we have, and will be fast, but it will have to write from scratch, on terms not exactly say, let's start from such and such time.

If the customer goes for it, the risks are distributed between the performer and the customer, and if not - it 's right, I can not afford to cheat customers, and then pluck the projects, because I'm looking forward to a long successful work in the market.

This is sufficient to obtain an order. Of course, in many cases, customers are demanding a lot more information and here is a thing of the owner of the studio decide to grant it or not.

About what are customers are and how to work with them, we will discuss in a separate article. I hope that the material was interesting enough. Waiting for comments!.